Work it
I shot the L’Oreal Fashion week last week here in Toronto. It was…. long.
I filled 25 is photos from each show for the Post and the Canwest New service. After 5 shows a day, 5 days of shows- I filled 740 photos. That is a lot of skinny girls in big dresses.
Going into the event I needed to have a solid workflow. I was expected to send the images between shows, which was a 30 minutes.
My work flow (for you photographers) was very simple.
1. I made sure my exposure and colour balance was as close to perfect as possible. The light was pretty close the same for all of the shows, so that helped. I had the exposure and white balance to the point where I could have sent the images without any correction.
2. In Photo Mechanic, I ingested my photos into dated folders, one for each day. On ingest, I applied my caption through the IPTC. Before each download, I would change the name of the designer and collection that I was about to edit, so they would be ready to send after processing.
3. I would make my selects in Photo Mechanic and open them in Photoshop.
4. I would crop the image, then I had an action set up. It would do a small levels adjustment (to increase to contrast,) apply an unsharp mask, save the edited image to a folder (which contained all my photos ready to be filled,) then close the image.
This action really reduced my time in photoshop working on each image, speeding up the simple stuff.
5. From there, I would open up the folder with the edited images in Photo Mechanic
, rename the photos, then FTP them to the photo desk at the Post.
It was pretty simple, but it allowed my to file very quickly, moving a lot of images.

A model wears clothing from the Mango collection, during the Toronto Fashion Week at Nathan Philips Square in Toronto, Monday, October 20, 2008.

A model wears clothing from the Diesel kid collection, during the Toronto Fashion Week at Nathan Philips Square in Toronto, Tuesday, October 21, 2008.

A model wears clothing from the Carlie Wong collection, during the Toronto Fashion Week at Nathan Philips Square in Toronto, Wednesday, October 22, 2008

A model wears clothing from the Evan Biddell collection, during the Toronto Fashion Week at Nathan Philips Square in Toronto, Wednesday, October 22, 2008.


